For years, Tulum has been plastered across social media as the ultimate bohemian paradise. Think ancient ruins overlooking turquoise seas, trendy eco-lodges, and a vibe that whispered “unplug and unwind.” It’s been the dream escape for countless travelers. But if Tulum is still high on your bucket list, it’s time for a candid chat about what’s happening on the ground – and in the air.


Just a little over a year after its new international airport opened with much fanfare in December 2023, airlines are starting to hit the brakes. According to Cirium data, we’re seeing a significant pullback, with scheduled flight capacity expected to drop by nearly a quarter (around 23%) by December 2025 compared to this year. This isn’t just a minor tweak; it’s a signal that something’s shifting in this once-booming destination.
So, what’s behind this retreat from paradise?
Fewer Flights? Here’s How it Impacts Your Journey
Remember the excitement when a new airport opened in Tulum, promising direct access to paradise? Well, the initial rush seems to be settling. American Airlines has already pulled its Charlotte, North Carolina, route, and United Airlines scrapped plans for a new Denver connection (though they still fly from Newark and Houston). Even Air Canada is scaling back, canceling seasonal service from Ottawa and Quebec City, choosing to focus more on the bustling hub of Cancun, which they say is “performing well.”


What does this mean for you, the hopeful Tulum-bound traveler?
- Fewer Direct Options: You might find fewer direct flights to Tulum, especially from certain cities. This could mean more layovers, longer travel times, or potentially higher prices for the remaining direct routes.
- Consider Cancun: Cancun International Airport (CUN) remains a major hub with extensive connections. Many travelers already fly into Cancun and take a shuttle or bus down to Tulum (about a 1.5 to 2-hour drive, depending on traffic and your final destination). This might become an even more common and often more affordable strategy.
- Book Early: With reduced capacity, the available seats might fill up faster. If you’re set on flying directly into Tulum, booking your flights well in advance will be key.


The Price of Paradise: Your Wallet Will Feel It
One of the biggest reasons Tulum might be losing its shine for some travelers is the escalating cost. I’ve been there myself, and it’s true: prices are simply out of control. What was once an affordable, laid-back retreat has transformed into a luxury playground. Hotels, even the “eco-chic” ones, can command eye-watering rates. Dining out, even for seemingly simple meals, can easily break the bank.
This shift puts Tulum in a curious position. Mexico already has its undisputed king of luxury tourism: Los Cabos, a destination with a long-established infrastructure of high-end resorts, world-class golf courses, and a reputation for seamless luxury. Tulum is now trying to compete in this elite space, but often without the same polished experience or accessibility, potentially impacting its value proposition for those seeking an upscale getaway.


And then there’s transportation. This is a huge hurdle. Unlike many major tourist hubs, ridesharing apps like Uber or Lyft aren’t permitted in Tulum due to fierce opposition from the local taxi union. This means you’re at the mercy of the taxi drivers, and trust me, they know it. A short ride can cost you more than a fancy meal, and haggling often gets you nowhere. It’s frustrating when trying to get around the town or between the town and the beach zone, adding significant unexpected costs to your trip.


Beyond the Bling: Over-Development and Infrastructure Strain
Tulum’s rapid growth has come at a cost to its very essence. The eco-friendly, off-grid vibe that initially attracted so many has been challenged by a construction boom. Swaths of jungle are being cleared for new developments, straining the local infrastructure. Reports suggest issues with reliable electricity, consistent internet, and even wastewater management, which can impact the pristine cenotes and underground river systems.
This rapid expansion also means more crowds. The once-serene beaches can now be packed, and the famous ruins often feel like a theme park queue. The very natural beauty that drew you in might feel a little less magical when shared with thousands of others.


Sargassum, Safety, and Shifting Vibes
Another concern that can dampen the beach experience is sargassum. This natural seaweed phenomenon has become a recurring challenge on the Caribbean coast, with varying severity each year. While hotels and local efforts work hard to clear it, large amounts of decomposing sargassum can pile up on beaches, creating an unpleasant odor and making swimming less appealing.
Safety, too, is a recurring topic. While Tulum generally remains safe for tourists who stick to well-trafficked areas and exercise common sense, incidents related to drug cartel activity and petty crime have unfortunately increased with the town’s growth. The key is to be vigilant, avoid venturing into isolated areas late at night, and steer clear of any involvement with illegal substances.


The overall “vibe” has also changed. What was once genuinely bohemian and alternative now feels, for some, a bit more commercialized and focused on the “influencer” crowd. The authentic, laid-back feel can be harder to find amidst the bottle service and luxury boutiques.
So, Is Tulum Still Worth It? A Balanced View
Despite these challenges, Tulum hasn’t lost all its luster. Its Mayan ruins perched above the sea are still breathtaking, offering a profound connection to history. The cenotes—natural swimming holes—are still incredibly beautiful and offer a unique experience, perfect for cooling off on a hot day. And yes, you can still find pockets of that relaxed, bohemian charm if you know where to look or travel during the shoulder seasons.


For some, the high-end hotels, world-class dining, and vibrant nightlife are exactly what they’re looking for, and they’re willing to pay the premium.
Making Your Tulum Trip Worthwhile
If Tulum is calling your name, here’s how to approach it with open eyes and make the most of it:
- Budget Realistically: Factor in significantly higher costs for accommodation, food, and especially transportation.
- Plan Your Transport: Research private transfer services from Cancun or pre-arrange taxis with your hotel to avoid surprises. Don’t expect ridesharing to be an option.
- Manage Expectations: It’s no longer a secluded, untouched paradise. Embrace it for what it is now: a lively, popular, and increasingly upscale destination.


- Explore Beyond the Beach: Venture into Tulum Town (El Pueblo) for more authentic local food, shops, and a different atmosphere that might be more budget-friendly.
- Be a Responsible Traveler: Choose eco-conscious accommodations, minimize your waste, and support local businesses that demonstrate sustainable practices.
- Consider Alternatives: If the concerns about cost, crowds, or safety give you pause, Mexico offers many other incredible destinations. Look into places like Bacalar (for its stunning lagoon), Isla Holbox (for a laid-back island vibe), or charming towns in Oaxaca for a richer cultural experience.
Tulum is undergoing a transformation, and the airlines’ pullback is a clear sign of that. It’s not necessarily a bad place, but it’s a different one. By being informed and adaptable, you can still carve out your own memorable piece of Tulum’s magic.
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This article originally appeared on TravelOffPath.com
Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.